Mark Anderson
- UK’s first free PR platform, which went from idea to MVP in just a few months, enables tech start-ups to be found by the media without having to pay ridiculous sums of money to a conventional PR agency
- Tech experts can also show off their expertise through the world’s first ViewsWire
The UK’s first free PR platform, Newspage, has officially launched, giving tech start-ups the chance to be featured in the local, trade, national and international media — free of charge.
Newspage, which was conceived during lockdown, enables start-ups to create their own publicly visible and fully branded media centre (something many of them don’t have) in a matter of minutes.
They simply add team members, create searchable tags for their areas of expertise and add any content that could be of use to the media, such as research, decks, marketing collateral, images and logos.
They will then receive ‘NewsAlerts’ ‘in app’ to breaking or upcoming news stories that they could contribute to for free through the unique Newspage ‘ViewsWire’— and are also able to publish news stories of their own, which are seen by an ever-growing number of journalists.
Dominic Hiatt, co-founder, Newspage, commented:
“With Newspage, we’re giving tech start-ups the chance to be found by leading national and trade journalists for free, which can help them raise not just their profiles, but all-important investment, too. With more and more UK journalists using Newspage as a source of stories and new voices, there’s no longer the need to pay for a flash PR agency to get great exposure in major national media.”
Ross Boyd, founder of the always-on mortgage switching platform, Dashly, added:
“As someone who bootstrapped for quite some time, I know the value Newspage has to anyone launching a tech company. It’s hard to be discovered amid all the noise without paying mega bucks to a PR agency, but Newpage is there to bridge the gap between everyday start-ups and the big media. Now you can be found and profiled for nothing, which has really levelled the playing field. It’s a great platform that I expect to go places in itself.”
Peter Vidlicka, co-founder, Newspage, commented:
“Newspage is the place where bootstrapping start-ups can be found by leading business and tech journalists without paying a penny. Our ViewsWire is the first of its kind, enabling people with expertise to newsjack relevant stories as they break. Often, it’s only tech start-ups who are backed by VCs who can afford to get into the big media but we’ve set out to end that, and give everyone the chance to be the story. Newspage is cloud native, scaleable, secure and we’re ready to take on volume and disrupt the traditional PR world.”
