Marcus Richards
We help business to expand their reach using the internet as a marketing channel, we design and develop websites and provide the necessary search engine content based marketing strategy execution to connect with clients in order to move them through defined digital marketing funnels for lead generation.
Tell us about yourself?
I worked in corporate marketing going through numerous new product introduction as well as managing clients through Europe the Far East [where I lived in Japan for some 3 years managing a marketing operation throughout the region] and the USA before deciding to run my own operation.
I studied Electronic Engineering with a MSc in computer science and on top of that my MBA put me in a good position to keep up to speed with the movements within the digital marketing field, on top of that I am able to provide strategic consulting for companies so that whatever digital marketing activities take place are in sync.
If you could go back in time a year or two, what piece of advice would you give yourself?
Do more marketing in order to continually put the business in front of potential clients.
What problem does your business solve?
In the past months we have been developing dedicated mobile websites for clients to cater for the rise in use a smart phones to search for goods, products and services.
Some years ago I was invited to Shangai where I worked with Swatch Group China’s marketing department’s digital strategy where I effectively solved their “problem of developing a country specific internet marketing plan for execution.
What is the inspiration behind your business?
I have found that there is too much happening within the field of digital marketing for small businesses to keep on top of and to implement within their operation.
We solve the problem of raising the visibility of business websites and turning them into lead generation portals making full use of videos, chatbots, mobile marketing across the search engine as well as social media marketing channels.
What is your magic sauce?
We do focus mainly on content based digital marketing strategies. We expand the branding and overall footprint on the internet through product and service related bespoke written content that is published throughout various portals and depositories that all relate back to the main company website.
We call ourselves ‘Full Service’ due to the fact that we provide full scale [mobile phone specific] website design and development through to the promotion and advertising of the site to target market customers.
What is the plan for the next 5 years? What do you want to achieve?
We are planning to design and develop specific mobile websites for companies which are detected by the search engines, these help to boost search engine rankings based on the search being made by smart devices.
We are working on getting a contract for a major corporation to provide their employees with our Digital Business Cards which enable the swift sharing of information via the mobile phone QR code facility and opens up a world of marketing and communications execution.
In addition to the above, our Chatbot Marketing design and development services are an excellent option for customers support and we are looking to provide these services for major corporations.
What is the biggest challenge you’ve faced so far?
Getting recognised by the larger corporations as a major supplier can be stated as one of the biggest obstacles we have faced in the past.
How do people get involved/buy into your vision?
We want HR directors and other professionals responsible for quantities of staff so that we can begin by creating our digital business cards for their employees.
This can be the start of our relationship with the given organisation which we can build on to provide more heavy weight service offerings.
Customer support management can get in touch to see how we can develop bespoke chatbot marketing sequences in order to interface with clients 24×7 therefore collecting valuable market place data and building customers trust.
