4 Tips for Opening a New Business

June 7, 2024
4 Tips for Opening a New Business

If you’re getting started with a brand new business, or simply moving your premises to a new location, this exciting change could leave you wondering where to get started, and how to optimise your business to attract new customers and get your profits soaring.

Here are four top tips and tricks to get you on the road to success for your business without breaking a sweat.

Ensure Your Business is Signposted

When your business is located on a high street or in a busy shopping district, you need to make sure to signpost it well so that potential customers will be able to see you, and perhaps indulge their curious impulses to come and say hi!

By making your shop front sign as eye-catching as possible, you will make your brand memorable for your customers and also make it as easy as possible for them to find you. This ultimately increases the likelihood that they might make a purchase.

Use High Quality Tools

When you’re putting together your business premises, you’ll want to make sure that the tools you use will give the best results for maximum efficiency.

Companies like Collated Fasteners are well known for their wide range of tools that will help you get your new premises in ship shape as soon as possible!

Whether you need heavy duty staplers, air nailers or screwdriver systems, make sure you invest in high quality tools for a speedy and efficient build.

Brush Up on Your Social Media Skills

Social media is a fantastic way to advertise your business. Not only is it free, but it is essential for attracting and engaging brand new customers.

To succeed with social media you’ll need to be consistent with your posting, and include high quality pictures and engaging captions with relevant hashtags.

To maximise your engagement, you may also want to choose to post during peak hours when most people will be browsing. For example, evenings and weekends are often busy.

Additionally, by using good quality photos, you will be able to showcase your products in an attractive light and potentially prompt an online sale by linking your e-shop to your Instagram or TikTok accounts.

Build Your Customer Base

Building a solid customer base will help you to keep your company on secure footing during the early stages of business.

To build your customer base, you could try using loyalty schemes such as stamp collecting, or “refer a friend”. This will increase the exposure of your business and also entice existing customers to continue returning to you.

Companies like Ambassador allow you to create your own bespoke loyalty programmes and will supply guidance for keeping your customers loyal for longer.

Do you have any tips for building a brand new business? Share your thoughts in the comments section below!

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