Why Trade Shows are a Great Place for New Businesses

January 30, 2024
Why Trade Shows are a Great Place for New Businesses

If you run a business then you should be attending trade shows. If you don’t then you may end up missing out quite a lot. If you’re not quite sure if a trade show is right for you or if you want to make the most out of your experience if you do attend one, then take a look below.

Connect with Clients

One of the biggest advantages when it comes to exhibitions is that they give you the chance to meet more clients in person. The need for human interaction is why exhibits are yet to miss out when it comes to the surge in modern technology. Even though the Internet has provided businesses with ample marketing opportunities, the bottom line is that people still prefer to meet people whom they can do business with. If you want to win leads then the only thing you need to do is gain trust. Clients will have more trust in your business if they are bale to meet you in person.

As face-to-face communication is the best way for people to build rapport, it’s no surprise that clients have way more confidence in it. What’s more is that unlike cold calling or even email marketing, show attendees are more likely to turn up so that they can learn more about your business. This provides them with a unique chance to connect with people on a deeper level. If you don’t feel as though you have the team behind you to launch your event, then one thing you can do would be for you to hire an event staffing in London service.

We Are Event People for example, have a community of young workers, from brand ambassadors to hospitality staff and more. By engaging a professional outfit to organise and run your trade show, you can count on the show to meet your expectations and be remembered for all the right reasons. Working with major brands like Nike and Adidas, as well as closely vetting staff and putting ongoing training in place, you can be assured of a top line professional service for your event.

Source: Pexels

Staying Ahead of the Pack

Exhibiting with bigger players within your industry might seem daunting, but this is actually a good chance for you to find out what people are up to. Although you can check out what your rivals are doing online, you can also experience first-hand what others within your field are doing. When it comes to exhibitions, companies launch new products and they also test out new ideas. This gives them the chance to experiment with real-time feedback. You can then decide whether or not you should take a similar approach to your business. More importantly, exhibitions or trade shows tend to host a series of presentations, lectures and seminars. These talks can give you a lot of insight that you might have missed out on otherwise.

Brand Awareness

Having a stand at an exhibition is a fantastic way for you to make a bit of a name for yourself within the industry. Everyone who works at your company is important enough to have a presence at events such as this. As everyone who attends the events has the same number of open and receptive clients, it’s the best place for you to establish your brand and strengthen your position within the industry. Being present at the exhibition is only a very small part of this though. You have to make sure that you stand out from other people too. This is the best way for you to attract the right attention from the get-go.

Find New Partners

Having a very strong supply chain, when it comes to your business, is key. If your business is product-based, then it’s important to know that your suppliers will be a crucial factor when you look at the quality and even the availability of what you have to offer. Not all of the connections you have at your trade show will end up being lucrative. Surprisingly, some of the most productive connections you could hope to make will be with other people who work in the same sector.

Generate Solid Leads

Attending an exhibition will give you the chance to expand your customer base more than you realise. At the right events, a lot of attendees will be clients who are interested in your sector as well as your products and services. When you compare this to how effective cold-calling is, or even running an email campaign, you will soon see that it is easier for you to get the result you are looking for. With 82% of attendees having buying authority too, this means you can gain a chance to close deals with people who might be in buying mode. You can also capture leads as well as transforming your business for the better. If you can keep this in mind then it will help you out a lot going forward. As an exhibition event gives you the chance to talk with decision-makers themselves, it’s safe to say that the lead-generating openings cannot be underestimated.

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