If you’re reading this, you’re likely whether building a high-quality website for your organization is a worthwhile investment and why. The short answer is that you need an excellent website to be successful in this day and age.
We’ll look into the specific reasons to invest in website development below. But before we begin, we should note that the following list is not exhaustive.
As the title suggests, it covers what we consider the most important reasons to invest in proper website development, particularly when it comes to small and medium-sized businesses.
1. Showcasing Industry Authority
Approximately two-thirds of new jobs in the U.S. are created by small businesses, which fuel American innovation and competitiveness. According to this report from the SBA Office Of Advocacy, these businesses account for 44 percent of economic activity.
Despite having fewer resources than many big organizations, your business is likely to have an advantage over them because you can adapt more rapidly to changes in the industry.
Although you may not want to follow every new trend or technology, you should remain relevant and authoritative in your field. And there’s no better place to demonstrate that authority than your website. In doing so, you will be able to gain the trust of potential customers, demonstrate to existing clients that you are a valuable resource, and earn the loyalty of stakeholders over time.
The following tips should help you get started.
Write a Blog
In addition to helping optimize your site for search engines, a blog will be a helpful resource for those considering a purchase in your niche. Sharing customer-centric, honest content can do wonders to establish your business as an industry authority, as this SEO expert explains:
Showcase Awards and Case Studies
You can build trust and authority by showcasing any awards you may have received and the testimonials and results from actual clients and customers.
Make Sure Everything Works
You may need to make some changes to your website. Businesses often don’t realize that parts of their website do not function correctly until it is too late. Establishing authority is difficult when there are broken links, images that won’t load, and forms that don’t work.
2. Attracting New Leads
When combined with good SEO planning and implementation, your website can be a powerful tool in attracting new clients, especially in your local market.
If you run a small business, we understand the urge to save money wherever possible, so hiring one of the software development companies in San Francisco might sound like a luxury. However, a high-quality site will quickly start paying itself off by attracting new leads and customers.
A website can not only help your business grow by earning the trust of local communities, but it can also help you attract new customers from new cities. Although your products may well sell in your local market or your established audience, why not use a well-crafted site to reach out to new buyers in previously inaccessible markets?
Creating shareable, interesting content for your website is the first and most important step. Once your content marketing plan is in place, you can advertise on Google, Facebook, Amazon, etc., to reach the target customers.
3. Having a Hub for All Your Marketing Efforts
The website should be key to your customer acquisition, education, conversion, and retention processes. It’s not enough to get someone to your site once and hope they become a customer. Develop your website to function as a hub for all your offline and online marketing efforts (such as limited-time offers, sales promotions, relevant conferences, live events, and so on).
Your website’s content must be honest, straightforward, and focused on what your customers care about most to drive new users and keep them coming back.
Small businesses often make the mistake of assuming users and customers will care about whatever content they create without genuinely taking the time to address questions and concerns potential customers might have.
Business owners also often neglect to create content for their websites while they dedicate much time to posting on Facebook and Instagram. Consider investing in your website first, then distributing it through other online channels.
Investing in a high-quality website should be at the top of your marketing and sales agenda. Creating a simple blog or portfolio is easy with a number of free tools available online. However, if you want to attract a broad audience and represent your business well, you must invest time and money.
It would be best if you had experts to help you build a website from scratch, as it is a complex and challenging process, but a top-class website will enhance your online presence unlike anything else.