Whether it is about protecting your online reputation or just another process for your business development, you can always rely on Search Engine Optimization.
Over the last decade, SEO has gone through a lot of changes. SEO has taken a mythical form in the minds of many marketers. For most marketers, they believe that having an SEO strategy is the most important thing you can ever do for the prosperity of your business.
As one of the platforms closely watching the startup industry, we can say that most startups fail to utilize their SEO efforts to their full potential. This is because they mostly focus on paid advertisements.
However, in 2022 people are understanding the importance of SEO, especially people and businesses in the UK. We have seen SEO budgets for freelancers, landlords, small businesses, and almost everything that could have an online presence.
While SEO as a whole is important for online business, UK and SEO share a special bond together. Today, we are here to show what that bond looks like. If you are a business located in the UK, you will find this article helpful and probably will be able to grow your business reach.
Is SEO In The UK Different Than SEO Elsewhere?
If we are comparing SEO in the UK and SEO elsewhere, we first need to understand the basic reason behind the success of SEO. SEO is the way to reach global audiences. And the only way to do that is when you are content in English.
English is by far the most used language worldwide. It makes up a staggering 60% of the used language on the internet. That is the reason why out of the top websites on the internet, almost 10 million websites are based in the English language.
Then comes the second most used language is Russian, which is only 8.5 %. It is because of this fact that most SEO practices are done in the English language. While countries like the US, Australia, and other English-speaking nations have to compete to perform on the internet, the UK doesn’t.
When you are optimizing your product and services for UK audiences, you have an overall advantage over the other nation. This is probably because of the language difference despite being English.
For small businesses to take advantage of this opportunity, they need to focus on local SEO benefits over targeting the whole population. That means, instead of owning a Dot Com website, owning a .co.uk makes more sense.
The reason why we are suggesting you to go with the .co.uk domain is that the Dot Com domain is considered a more international website and might be an irrelevant audience for your business.
Is SEO For Small Business Really Worth It?
Yes, of course. If you are a business and have a website, there is no way you can ignore SEO for your business. SEO strategy becomes even more important when you have a small business in the UK. Almost all small businesses are leveraging the benefits of SEO. That means, if you are not doing the same, you are putting yourself in an advantageous position.
The good part of SEO is that it is easy to learn. It is not some rocket science that you need to go to university. The only thing that is lacking in the UK small businesses is that they are too lazy to invest their time learning and implementing SEO.
SEO is one of the best tools you can have to divert relevant audiences to business websites. It helps the business to do the following.
- Every business needs a website. A well-defined business website helps you establish a legitimate business showcasing your products and services.
- An optimized website has limited value on the internet. On the other hand, an optimized website increases your online visibility and credibility. This acts as evidence of your know-how and effectiveness.
- Roughly one-half of UK businesses understand the importance of holistic SEO. They believe that effective SEO is a core part of Digital marketing strategy.
If you don’t want to put your efforts into SEO and still want good results for your business, then you need to invest in PPC. PPC is paid ad campaigns that require money to run. Every time a user clicks the ad, a set amount is deducted from your account.
So yes, it is worth doing SEO if you are a small business. It helps your business with visibility, credibility, and brand awareness.
Where To Start With SEO For UK Businesses?
When you are working with SEO, there is nothing to lose. On the contrary, you have everything to gain. Doing good SEO for your website will help increase your business presence and bring long-term results. Whereas playing with paid ad campaigns is short-lived and affects your bank account.
The first thing to establish good SEO for your business is to have a website that has all the elements SEO needs. That is, your website needs to be On-Page Optimized.
You must know that SEO is divided into two parts – On-page and Off-Page SEO. On-Page SEO is all about optimizing your website and content. At the same time, Off-Page is all about sharing your content on different digital platforms.
On-Page SEO covers several advanced topics. This include –
- Appropriate titles for each page.
- A responsive website.
- Image properly tagged with text for the search engine to understand.
- Properly constructed website and its content.
International SEO is difficult in many ways compared to the standard SEO practice. This becomes even more difficult when you are trying to target English-speaking audiences.
However, if you are targeting the UK for your business, you will find that your SEO presence is more optimized locally and you are able to target audiences with an intent to make a purchase.
You must understand that SEO is a long-term solution. Once you have the SEO wheels in motion, you don’t have to look at it again. Yes, they might need some changes from time to time, but that’s it.