Marcus Richards
Many people are not aware of how important SEO is to the ranking, the visibility, and engagement with a website. This is true in any language, which means that French websites need to have the same time and attention built into their SEO process as other websites. It can be easy to think that translating a website into another language will be enough to generate engagement and rankings, but this is not the case.
If you are going to offer a French website for your company, it needs to be optimized properly to make the most of French SEO. You will need to be sure that all the moving parts related to proper French SEO are in place so that you can get the most out of your URL and so that your business will get the best exposure in this other market. Working with a skilled french seo agency is important to ensure that you get the most out of your efforts to deliver a French website.
If you are ready to learn some more about why French SEO is so important, you need to keep reading.
Why French SEO Matters
1. URLs and French Domain Names
When you are setting up your French SEO plan, you need to be sure that you are using the right French domain name for your business, and you will need to be sure as well that you are placing links to French URLs in the text of your posts or your landing pages. A French audience will be so much more likely to trust a company that uses links to French sites than one that has not optimized their reposted information from another site.
Meta tags and metadata can be overlooked frequently in these processes as well. You will need to be sure that you do not forget about these other important factors that need to be optimized for a French audience. This is one of the dead giveaways that you are not a French company and that you have not done your homework, so you want to avoid common French SEO errors like these.
2. Improved Searchability
While your site might be ranking well enough without optimization, the improvements that you will see in your site’s visibility and engagement are vast when you use French SEO properly. After all, how likely would you be to trust a site that did not link to any URLs in your home country and that did not even make a lot of sense to you in your native language? This is one of the key reasons that many brands do not perform well in other countries, but businesses tend to think that the issue is with differing tastes within a unique market. SEO optimization issues are often at the root of most of the problems with diversification to new countries, and you will want to avoid this stumbling block for your brand when moving your products into the French market.
Search terms and all kinds of other factors need to be optimized for the French language so that people can find your company based on the way that they use generalized and specific search terms as well. Thinking about these terms from an English language perspective is not helpful when you are considering the searchability of your page. Google has its own set of rules that it uses when you are searching for items in French versus English, so you will need to be versed in these variables as well to prevent issues with rankings and engagement.
3. Avoids Poor Translations
No one wants to read their native language when it has been run through a sloppy translator, and so much meaning and intention can be lost when you use this lazy method of creating a new website for your business. Make sure that you have the content of your site carefully and properly translated to French so that you are not sending a message that your business is too lazy to properly create a website that makes sense and is easy to engage with.
This is one of the SEO functions that is related to tone and branding, and you should not skip this critical part of the process of optimizing and generating correct French SEO. It doesn’t matter much at the end of the day if you have added the right SEO phrases to your site if the overall text within your site doesn’t make any sense. Make sure that you remember that your French audience deserves the courtesy of being offered a site that is clear and simple to understand so that they can get the best experience when they visit your site.
French SEO is Critical to Website Success
French SEO has its own unique nuances and requirements, just like SEO in English. Assuming that your English SEO optimization will work when your website is translated is not a good plan for your company to expand into French markets. You need to make sure that your French site works correctly and is perfectly optimized for French search terms and French engagement. There is no reason to cut corners on this kind of work since you will so negatively impact your site’s performance in France if you do not take the time to optimize your site for French SEO.
This process can be complex without knowledge about how French SEO works, which is why you need to work with a skilled French SEO company. Working with a team that is well-versed in this process can make all the difference in your website’s performance in France as well as making a difference in the conversions and the other engagements that take place with your site on a daily basis. This is one of the most worthwhile upgrades to a website that you can invest in, and you should make sure that you get the best final outcome for your money. Work with a skilled French SEO company to get a website that works perfectly and ranks effectively.
