Marcus Richards
If you’re a startup founder, you’ve probably had the experience of hearing about a new product or service that’s exactly what your company is missing. And if you’re lucky enough to have made it happen, then you know how rewarding it can be.
You want to share that feeling with others—and not just with customers! You’ve got people working hard behind the scenes to keep your business going, and they deserve to be recognized for their efforts. Luckily, there are many ways to promote your startup without having to break your bank.
Here are our top 5 recommendations:
1. Get your name out there!
You’ve got the idea, worked hard on it, and now it’s time to start promoting. But where do you start? With a website and social media accounts, of course!
Why not just create a website for your startup? You might think that you want to keep things simple—that’s okay. You should definitely do that. After all, if you’re starting a new business, you don’t need anything fancy or complicated.
But remember: the best businesses are built on solid foundations. And if you want your startup to grow and succeed, then it’s time to get serious about your website. So what are some things to consider when creating a website?
First of all, think about how people will interact with it. If they are coming back again and again (which they will), then make sure that the site is easy for them to navigate and find what they’re looking for.
Next up: consider what kind of content you want on there—this will help determine whether or not someone will actually want to visit or use the site instead of just browsing through it as an idle activity.
2. Leverage SEO services
In the internet age, search engine optimization is one of the most important things for a startup. If you’re a startup looking to get your product in front of people, there’s no better way than through search engines.
But it’s not always easy to know what keywords will help your site rise in the ranks, so here are some tips:
- Use Google Analytics to find out which keywords bring users to your site. This will give you a good idea of what people are searching for when they come across your page.
- Check out the top ranking pages in Google Analytics’ “organic” results. You’ll want to emulate their structure, but also make sure that you’re using words that aren’t too competitive with other sites in the same niche (this is where keyword stuffing comes into play).
- Use Keywords tools and site analyzers to check how much traffic each page on your site gets from each keyword (and then make adjustments as needed). The more unique visitors per month, the better!
- Hire SEO Experts to help you with on-page and off-page SEO Optimization
3. Use CRM
The main reason startups fail is that they don’t use the right tools to manage their business. Using an all-in-one, comprehensive platform that can help you with everything from sales, marketing, customer service, and accounting makes the most sense for a startup.
Selecting the best CRM software will help to improve communication, customer service, task automation, team productivity, and analytical data and reporting.
4. Use lead generation software
You’ve heard the saying “you can’t make a silk purse out of a sow’s ear,” right? Well, you can’t make a startup out of free software either. And that’s why we’re here to help!
The easiest and most effective way to promote your startup is to use LinkedIn lead generation software.
Lead generation software helps you find new customers by helping you generate leads for your business, which are people who are interested in what you have to offer but haven’t yet come to you directly. In addition, it allows you to track how many leads you generate and what kind of information they cover to improve your future marketing strategy.
5. Run ads
Ads are a great way to reach new users and get your startup out.
They can be as simple as a Facebook ad or as complex as creating an entire site around an ad campaign. Either way, it’s important to ensure you’re running ads relevant to your audience and that other businesses are not using them.
Conclusion
If you’re a startup founder, then there’s no doubt you’re busy—but that doesn’t mean you can’t take the time to promote your company. You can save most of your time by using automation tools and adhering to the above five tips.
