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Pearl Lemon is an award-winning law firm SEO expert. Here to help you with why you should hire a SEO firm.
SEO isn’t always necessary. Really? What? What if an SEO agency told you that your law firm might not benefit from an SEO campaign? You’re right. Law firms can’t afford to ignore SEO.
Read this article to discover how to create an SEO campaign that performs well.
Your law firm’s website may not need much, if any SEO, if it was built properly, it has backlinks, and it has decent content, which means that SEO may not be necessary. Optimize your results by only making a few changes.
In some cases, you may need to train yourself in law firm SEO practices, particularly if you have a new business, lack content, no backlinks, and an unorganized website.
Option to do your own SEO
Having a good-quality website that was built within the last few years, publishing regularly, having existing backlinks, and maintaining an organized content strategy can mean that you don’t have much to do with SEO.
Optimizing your results may be a matter of a few tweaks.
An SEO campaign is absolutely doable by yourself. Just be patient. Writing is a must. You’ll need backlinks from top directories. In order to gain more backlinks over time, you should post frequently and establish an outreach program.
Search Engine Optimization Agency
A law firm’s website makes or breaks its financial status for many lawyers. You win cases with your legal expertise, but a website makes you become more visible and grows your clientele. Which marketing strategies do you use?
It’s only half the battle to design an appealing website. You could potentially be losing out on hundreds of leads every month if your website isn’t on the first page of Google.
SEO agencies are needed for a variety of reasons, including:
- Results are displayed on page 2 or below if your search was poor. In short, you do not receive any traffic from organic searches, and you should rank higher to increase visibility.
- New to the game – You’re starting off with good content and links, since you’re just learning about best practices.
- Developing your practice beyond client referrals – Clients that are happy with your work help your practice grow, but they won’t be able to reach the entire market.
- Penalized – Though you had great results, Google suddenly dropped your rankings. You ought to consider disavowing your website, cleaning up backlinks, or having your copy edited to halt over optimization.
- We are going broke – We are spending money each month on a team we don’t need.
- Overwhelming – You would prefer to practice law rather than write about the latest developments in Corporate Law or seek out journalist contacts to secure backlinks.
You might want to get more backlinks. There may be a few more directories you should join, or you may need to verify your information.
A long content piece like a guide to Arizona car accidents might be useful if you want to rank #1. Are you looking for someone to help you organize your website or even make sure that it’s mobile friendly and runs fast?
